Rotogravure (roto or gravure for short) is a type of intaglio printing process; that is, it involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinderbecause, like offset and flexography, it uses a rotary printing press. The vast majority of gravure presses print on rolls (also known as webs) of paper, rather than sheets of paper. (Sheetfed gravure is a small, specialty market.) Rotary gravure presses are the fastest and widest presses in operation, printing everything from narrow labels to 12 feet (4 m)-wide rolls of vinyl flooring. Additional operations may be in-line with a gravure press, such as saddle stitching facilities for magazine/brochure work. Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) product packaging.

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