Vision
To be the no. 1 and the most profitable global player with world - class quality and technology leadership in the light commercial vehicle category offering transportation solution for specific customer needs.
To be perceived as a unique, high- impact, fast response, innovative and growth oriented company which is known around the world for its unmatched level of excellence

Mission
To become a market leader in the light transportation vehicle segment, and achieve the status of world-class company which manufactures & markets a wide range of high quality product to the total satisfaction of customer in the domestic and overseas market by ensuring :

Low cost of manufacture.
Highly profitable growth.
Sustainable domestic & global competition.
Maximized stake holder's satisfaction and pride.
Business ethics.

Through a continuous improvement of process focused on:

Total quality
Resource production
Technology
Cost effectiveness